Wednesday, December 16, 2009

T.A.G. SF

T.A.G., San Francisco
Client: Xbox 360
This is a great ad for Xbox 360. I love the tag line "Join In," which implies that through Xbox360 and gaming technology the whole world is a big game that everyone can play. I think the imagery is kind of sad though because you can just imagine it being a real war, but I think that is part of the statement that the ad is making. However, I really disagree with violent video games because I don't understand how people can take pleasure in simulating something that is going on right now where real people are dying. I guess this ad is saying that a game is just all in good fun but when you picture the water balloons as real weapons it becomes a very different story.

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