Client: Stella Artois
Cannes Lions 2009 Gold
www.smoothoriginals.com
I love this campaign! I know it has won a lot of awards this past year. I really like a lot of the work that Mother does and I think this campaign is funny and sophisticated and I love that they are utilizing the French noir style because it's so attractive and suits perfectly to the brand. The videos were viral videos and are quite long but really funny. The image below was used as outdoor advertising and there were also print ads and bus ads.
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