Client: The American Cancer Society
I love that the American Cancer Society has staked the claim on the official sponsor of birthdays. These are really powerful ads without being too scary or depressing. I like how it focuses on the positive by saying that a world without cancer is a world with more birthdays, rather than just being a barrage of death statistics. The Martin Agency also developed this iPhone birthday app for the American Cancer Society. I'm not sure if the proceeds of the app go towards cancer research or something like that but it definitely promotes awareness for the cause.
Hi, thanks for the kind words about our campaign. It's outstanding work from The Martin Agency and we're extremely proud and excited about it.
ReplyDeleteBy the way, although they are responsible for the core "More Birthdays" concept and 100% of the great advertising, actually the iPhone app wasn't developed by them. It was developed by a company called We Like Small in Salt Lake City.
Andy Goldsmith
V.P., Creative & Brand Strategy
American Cancer Society