Client: Tab Energy
Ok, I hate these. They had such a great opportunity to speak to women and use their tag lines "It takes a lot of energy to be a woman," "Fuel to be fabulous," and "Because women need a different kind of energy." Apparently, women need energy to be SLUTS, wear heels, wear fishnet stockings, hire gardeners and pool boys, push up their boobs, and eat sushi. Do women really respond to this kind of advertising? They also used the trashiest looking women I have ever seen in the commercial. Couldn't Kirshenbaum Bond have thought a little bit harder? To me, this pink energy drink would be perfect for college students or successful working women - people who actually drink energy drinks. Apparently the only women who drink them are cheating stay at home wives and prostitutes. Interesting. Oh, and now they don't ask men to change the water coolers for them at the office. Wow.
No comments:
Post a Comment