Client: MTV Foundation Anti-Slavery Project
This is a really interesting campaign that I came across. JWT London partnered with the MTV Foundation to raise awareness and help combat modern-day slavery. This is definitely an issue that is often ignored and I didn't realize how much of an issue it was. The campaign was a long process but I think their guerilla tactics were the most effective to raise awareness because they got people's emotions involved, rather than just showing them an informational video or sending them a pamphlet.
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