Client: BMW
According to YouTube, this spot uses unprecedented technology to film the BMW M3 V8 engine's combustion process without any computer generated effects. I think the result is really cool and communicates a lot about the product while still being a work of art. I think it could have been made a little bit more interesting, though. I drive by GSD&M's office a lot in downtown Austin and have always wanted to go inside because it looks really cool on the outside. And it is across the street from the Whole Foods flagship! And Amy's ice cream and Waterloo records. Definitely some prime real estate in Austin.
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