Wednesday, December 16, 2009

Carmichael Lynch

Carmichael Lynch, Minneapolis
Client: Harley Davidson
Carmichael Lynch has done a lot of great work for Harley Davidson but this one is my favorite. I love how this one image simultaneously sends the message that a Harley is put together and crafted with care and with the finest parts, and that it is personal and special and unique to each driver and fits their personality. I think that is important because motorcyclists become very attached to their bikes and want them to be of the highest quality and to be almost like a companion.

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