I've learned so much in this class about what makes good advertising. It can truly be an art form and I know in the long run I will appreciate this class for familiarizing me with everything in the industry, from agencies to campaigns and leading players. I think that to create good advertising and to be able to criticize it and distinguish what makes it good you have to have a wealth of knowledge of the history of the industry and who its leaders were, as well as being constantly aware of what is going on now.