Volkswagen
www.thefuntheory.com
This was a campaign that DDB did along with Volkswagen to promote recycling using the "fun theory." It was really effective and I think it's a great idea, but I'm not sure if it was supposed to be a promotion for Volkswagen or whether it was just a team effort to get people to recycle. Either way, it's a socially responsible idea that people could learn a lot from!
