Thursday, December 17, 2009
I've learned so much in this class about what makes good advertising. It can truly be an art form and I know in the long run I will appreciate this class for familiarizing me with everything in the industry, from agencies to campaigns and leading players. I think that to create good advertising and to be able to criticize it and distinguish what makes it good you have to have a wealth of knowledge of the history of the industry and who its leaders were, as well as being constantly aware of what is going on now.
Modernista
Modernista
Client: Cadillac
I really noticed when these new Cadillac ads started playing because it is such a repositioning of the brand. I drove my grandfather's Cadillac in high school and it was seriously embarrassing because it was such an old people car. I think Kate Walsh is a great spokesperson for the brand because I think people associate her with her role as a doctor on television and consider her an empowered, intelligent, and successful woman who is still feminine and sexy. It definitely makes Cadillac seem like more of a luxury car to strive to attain as a young person rather than a retirement car. This ad is also different from other car ads out there so I think it really sticks in people's minds.
Client: Hearts On Fire
I just wanted to include this print ad because I have always really liked it and its message. It goes along with the brand name "Hearts On Fire" by trying to show that passion doesn't die after marriage.
Client: Cadillac
I really noticed when these new Cadillac ads started playing because it is such a repositioning of the brand. I drove my grandfather's Cadillac in high school and it was seriously embarrassing because it was such an old people car. I think Kate Walsh is a great spokesperson for the brand because I think people associate her with her role as a doctor on television and consider her an empowered, intelligent, and successful woman who is still feminine and sexy. It definitely makes Cadillac seem like more of a luxury car to strive to attain as a young person rather than a retirement car. This ad is also different from other car ads out there so I think it really sticks in people's minds.
Client: Hearts On Fire
I just wanted to include this print ad because I have always really liked it and its message. It goes along with the brand name "Hearts On Fire" by trying to show that passion doesn't die after marriage.
72 and Sunny
72 and Sunny
Client: The Discovery Channel
I seriously get chills whenever I watch this! I love it. The first time I saw it I had no idea it was for the Discovery Channel and that's one of the things I really like about it. I always think of the Discovery Channel as having really boring shows about nature and animals but this ad positions it as a channel for interesting people to learn interesting things and to share their passion for the world and its beauty. I just love the song and how the whole thing was put together.
Client: The Discovery Channel
I seriously get chills whenever I watch this! I love it. The first time I saw it I had no idea it was for the Discovery Channel and that's one of the things I really like about it. I always think of the Discovery Channel as having really boring shows about nature and animals but this ad positions it as a channel for interesting people to learn interesting things and to share their passion for the world and its beauty. I just love the song and how the whole thing was put together.
Droga5
Droga5
Client: www.thegreatschlep.com
This was definitely for online because it has too much profanity to be on television. Sarah Silverman is really funny but I don't understand the point of it. Was it really trying to get young Jewish people to make the "schlep" to Florida to get their grandparents to vote for Barack Obama? If so, that is a very specific goal. I think it was more a pro-Obama ad trying to target the young Jewish audience but I don't know who funded it.
Client: www.thegreatschlep.com
This was definitely for online because it has too much profanity to be on television. Sarah Silverman is really funny but I don't understand the point of it. Was it really trying to get young Jewish people to make the "schlep" to Florida to get their grandparents to vote for Barack Obama? If so, that is a very specific goal. I think it was more a pro-Obama ad trying to target the young Jewish audience but I don't know who funded it.
Rethink
Rethink
Client: dose.ca
I like the idea of this ad and it is suitable for its client which is a celebrity gossip web site in Canada. However, I think it is really sad, especially the tag line "chew them up and spit them out." However, I guess it is appropriate for what it is.
Client: dose.ca
I like the idea of this ad and it is suitable for its client which is a celebrity gossip web site in Canada. However, I think it is really sad, especially the tag line "chew them up and spit them out." However, I guess it is appropriate for what it is.
Socially Irresponsible
This ad is DISGUSTING!!!!! I couldn't believe it when I came across it on YouTube because some of my favorite ads are for Guinness and I love most of the work that comes from AMV/BBDO. I did some research and luckily, this ad is FAKE. Guinness made sure that the makers publicly announced that it is in no way associated with them.
Wednesday, December 16, 2009
Mother
Mother, London
Client: Stella Artois
Cannes Lions 2009 Gold
www.smoothoriginals.com
I love this campaign! I know it has won a lot of awards this past year. I really like a lot of the work that Mother does and I think this campaign is funny and sophisticated and I love that they are utilizing the French noir style because it's so attractive and suits perfectly to the brand. The videos were viral videos and are quite long but really funny. The image below was used as outdoor advertising and there were also print ads and bus ads.
Client: Stella Artois
Cannes Lions 2009 Gold
www.smoothoriginals.com
I love this campaign! I know it has won a lot of awards this past year. I really like a lot of the work that Mother does and I think this campaign is funny and sophisticated and I love that they are utilizing the French noir style because it's so attractive and suits perfectly to the brand. The videos were viral videos and are quite long but really funny. The image below was used as outdoor advertising and there were also print ads and bus ads.
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